PERAN MANAJEMEN SUMBER DAYA MANUSIA DALAM DINAS PERUMAHAN RAKYAT DAN KAWASAN PERMUKIMAN SERTA PERTANAHAN (PERKIMTAN) KOTA PADANGSIDIMPUAN
DOI:
https://doi.org/10.65474/ngq5qz07Keywords:
Entrepreneurship Management, Competitiveness, MSMEsAbstract
Micro, Small, and Medium Enterprises (MSMEs) are a strategic sector supporting the Indonesian economy, yet they still face challenges in terms of competitiveness, particularly in the era of globalization and technological advancement. This study aims to analyze the application of entrepreneurial management in improving the competitiveness of MSMEs. The method used is a qualitative descriptive approach with simulated data compiled based on general patterns of MSME practices. The results show that the application of entrepreneurial management, such as strategic planning, product innovation, utilization of information technology, and business network development, can increase MSME turnover, market reach, and operational efficiency. Innovation and digital transformation, including the use of social media and e-commerce, are key factors in strengthening the position of MSMEs in the market. However, obstacles such as limited capital, low digital literacy, and conventional mindsets remain major barriers. Therefore, synergy is needed between the government, academics, and business actors to build an adaptive and sustainable entrepreneurial ecosystem in Padangsidimpuan City.
Downloads
References
Siregar, D., Daulay, A., Sabrina, H., Aramita, F., & Tarigan, E. D. S. (2024). Pengaruh Manajemen Kewirausahaan terhadap Daya Saing UMKM di Sektor Pariwisata Kabupaten Deli Serdang. EKOMA: Jurnal Ekonomi, Manajemen, Akuntansi, 3(2), 1201-1208.
Rachmawati, D. W., Khasanah, U., Benned, M., & Susanto, Y. (2023). Pelatihan Pengelolaan Sdm Di Era Digital Pada Umkm Binaan Dinas Koperasi Dan Usaha Kecil. SABAJAYA Jurnal Pengabdian Kepada Masyarakat, 1(4), 242-247.
Sulistiyani, S., Pratama, A., & Setiyanto, S. (2020). Analisis strategi pemasaran dalam upaya peningkatan daya saing umkm. Jurnal Pemasaran Kompetitif, 3(2), 31.
Susanto, B., Hadianto, A., Chariri, F. N., Rochman, M., Syaukani, M. M., & Daniswara, A. A. (2021). Penggunaan digital marketing untuk memperluas pasar dan meningkatkan daya saing UMKM. Community Empowerment, 6(1), 42-47.
Saputri, S. A., Berliana, I., & Nasrida, M. F. (2023). Peran marketplace dalam meningkatkan daya saing UMKM di Indonesia. KNOWLEDGE: Jurnal Inovasi Hasil Penelitian dan Pengembangan, 3(1), 69-75.
Wardhana, A. (2023). Kewirausahaan dan UMKM di Era Digital 4.0.
Alamin, Z., Lukman, L., Missouri, R., Annafi, N., Sutriawan, S., & Khairunnas, K. (2022). Penguatan daya saing umkm melalui pelatihan keterampilan teknologi di era society 5.0. Taroa: Jurnal Pengabdian Masyarakat, 1(2), 112-126.
Dewi, M. W., Kusuma, I. L., Kristiyanti, L. M. S., Fitria, T. N., & Budiyono, B. (2022). Pelatihan Kewirausahaan Bagi Pelaku UMKM di Kecamatan Tasikmadu Karanganyar. Budimas: Jurnal Pengabdian Masyarakat, 4(1), 26-31.
Basry, A., & Sari, E. M. (2018). Penggunaan teknologi informasi dan komunikasi (TIK) pada usaha mikro, kecil dan menengah (UMKM). IKRA-ITH Informatika: Jurnal Komputer Dan Informatika, 2(3), 53-60.
Krisnawati, D. (2018). Peran perkembangan teknologi digital pada strategi pemasaran dan jalur distribusi UMKM di Indonesia. Jurnal Manajemen Bisnis Krisnadwipayana, 6(1), 69-74.
Atmojo, M. E. (2022). Pemberdayaan UMKM Melalui Pemanfaatan Teknologi Informasi. Dinamisia: Jurnal Pengabdian Kepada Masyarakat, 6(2), 378-385
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Juwita Handayani, Edison Siregar, Muhammar Syafii (Author)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
